How does Colgate Magik work?

Colgate Magik uses Augmented Reality (or AR) to analyze the way your child is brushing by providing an interactive experience of a real-world environment "augmented" by computer-generated perceptual information.

The Colgate Magik app uses the front-facing camera of any mobile device to detect which area of the mouth your child is brushing. By brushing in different areas, your child will control the Colgate Magik brushing game.