About the smile points

We think brushing your teeth well deserves to be rewarded so we created the smile points program. You can earn smile points when brushing your teeth and completing challenges with your Colgate Connect toothbrush in the Colgate Smile app. It’s easy - improve your smile and get rewarded.

From the home page of the Colgate Smile app, you can view your smile points balance counter. 100 smiles points equal $1 discount! *

You will earn smile points every time you complete a brushing session with a Colgate Smile toothbrush, complete a challenge, use a short task or answer the question of the day. That’s to say, the more you brush your teeth, the higher number of smiles you can gain from each brushing.

A brushing session must achieve more than 50% coverage to be eligible for smile points. If you brush twice within 30 minutes, we will combine the sessions and data into one recorded session. Only the three brushing sessions a day are eligible.

*See our reward terms & conditions for additional information.